xx商務(wù)酒店商業(yè)計(jì)劃書_第1頁(yè)
已閱讀1頁(yè)，還剩50頁(yè)未讀， 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說(shuō)明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡(jiǎn)介

1、商業(yè)計(jì)劃書項(xiàng)目名稱目名稱新疆名豪商新疆名豪商務(wù)酒店酒店項(xiàng)目單位地址電話傳真電子郵件聯(lián)系人二OO五年一月6.2.2.通過(guò)三星級(jí)認(rèn)定、并成為烏魯木齊知名酒店之一........................................................276.2.3.實(shí)施后樓改造工程，進(jìn)一步提高經(jīng)濟(jì)效益............................................................

2、........277.市場(chǎng)營(yíng)銷.................................................................................................................................................277.1.目標(biāo)市場(chǎng).................................................

3、.....................................................................................277.2.產(chǎn)品與服務(wù)............................................................................................................................

4、......287.3.定價(jià)..............................................................................................................................................287.4.銷售渠道......................................................

5、................................................................................287.4.1.直接渠道...........................................................................................................................287.4

6、.2.間接渠道...........................................................................................................................297.5.公關(guān)宣傳策略..............................................................................

7、................................................297.6.銷售激勵(lì)制度..............................................................................................................................318.營(yíng)運(yùn)和管理.........................

8、....................................................................................................................318.1.基本業(yè)務(wù)流程............................................................................................

9、..................................318.2.機(jī)構(gòu)設(shè)置......................................................................................................................................348.3.人員配備................................

10、......................................................................................................358.4.管理團(tuán)隊(duì)............................................................................................................

11、..........................368.5.遵循的標(biāo)準(zhǔn)..................................................................................................................................369.投資與財(cái)務(wù)評(píng)價(jià)..........................................

12、...........................................................................................369.1.項(xiàng)目實(shí)施計(jì)劃進(jìn)度...................................................................................................................

13、...369.2.投資估算......................................................................................................................................369.3.收入、成本費(fèi)用及利潤(rùn)預(yù)測(cè).......................................................

14、................................................379.3.1.住宿收入預(yù)測(cè)...................................................................................................................379.3.2.餐飲收入預(yù)測(cè).............................

15、......................................................................................399.3.3.物業(yè)租賃收入預(yù)測(cè)...........................................................................................................399.3.4.總收入

16、預(yù)測(cè).......................................................................................................................409.3.5.成本費(fèi)用預(yù)測(cè).....................................................................................

17、..............................409.3.5.利潤(rùn)預(yù)測(cè)...........................................................................................................................409.4.現(xiàn)金流量預(yù)測(cè)...........................................

18、...................................................................................419.5.財(cái)務(wù)評(píng)價(jià)...............................................................................................................................

19、.......4110.風(fēng)險(xiǎn)與對(duì)策分析...................................................................................................................................4310.1.風(fēng)險(xiǎn).............................................................

20、...............................................................................4310.1.1.客源影響帶來(lái)的風(fēng)險(xiǎn).....................................................................................................4310.1.2.人力資源風(fēng)險(xiǎn).......

21、..........................................................................................................4310.1.3.市場(chǎng)競(jìng)爭(zhēng)風(fēng)險(xiǎn)...................................................................................................

22、..............4310.1.4.行業(yè)特點(diǎn)決定的風(fēng)險(xiǎn).....................................................................................................4310.2.對(duì)策..............................................................................

23、..............................................................4310.2.1.客源影響對(duì)策.................................................................................................................4310.2.2.人力資源風(fēng)險(xiǎn)對(duì)策.............

24、............................................................................................4410.2.3.市場(chǎng)競(jìng)爭(zhēng)風(fēng)險(xiǎn)對(duì)策.........................................................................................................4410.2

25、.4.行業(yè)特點(diǎn)風(fēng)險(xiǎn)對(duì)策.........................................................................................................4411.融資計(jì)劃...............................................................................................

26、................................................4411.1.融資資金金額、方式與用途.....................................................................................................4411.1.1.融資金額.......................................

溫馨提示

  • 1. 本站所有資源如無(wú)特殊說(shuō)明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽，若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 眾賞文庫(kù)僅提供信息存儲(chǔ)空間，僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理，對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請(qǐng)與我們聯(lián)系，我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。

評(píng)論

0/150

提交評(píng)論